Last January I gave my dad a gift subscription to The Economist for his birthday. He had been a subscriber for many years, but somehow lost it when his life was dominated by an altogether more serious problem. It’s the ideal birthday present for someone who’s never been easy to buy for: not merely absolutely right for him, but also something that can be repeated each year thereafter.
A week ago he ‘phoned me, having noticed that the end date of his subscription had moved a year, to January 2017. Great, that’s exactly as intended, but he wondered if I’d renewed. In fact I hadn’t: I’d been awaiting contact from The Economist about renewal. Hmm … if they haven’t asked either of us to pay, who do they suppose is paying? Or do they have one of those billing departments that gets into a terrible mess?
Checking my bank accounts, I find I had indeed set up a direct debit, and yesterday it was debited for another year’s subscription. OK, fine, but isn’t it customary to send at least a courtesy email notifying me ahead of a direct debit? Not a big issue: I’d intended the payment anyway and had ample funds in the account. But I’m mildly p***ed off not to have been warned.
Perhaps they fear losing a subscription? That would put them in the same game as scammers who seek to sign you up by stealth to something you don’t want. Not a happy thought.