Can you spam without being evil?
A local tech (‘puter/etc) shop seems to have found a way. A notice on his door tells me that if I ‘like’ his facebook page, I get entered monthly for a draw. The monthly prize is £15, so just a small incentive, but then it’s only a one-man business.
I guess that’s another manifestation of the same popularity/visibility game that gives us link farming and worse forms of spam. But this one seems pretty-much harmless: it’s just playing the rating systems. When ratings get gamed and subverted (like the once-useful TripAdvisor) it seems to me more a weakness of the system itself (insofar as the system rewards the gamer) than anything else.
OK, I’m probably hopelessly behind the curve here, observing something you already knew. Hmmm …